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Senior Manager- Digital Marketing, l'Oréal Professionnel

Country : India India

Region : Maharashtra

Town : Mumbai

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The world leader in cosmetics,
L'Oréal is present in 150 countries on five continents. Our 36 international
brands have allowed us to devote ourselves solely to one business: beauty, with
a mission to provide the best in cosmetics innovation to all women and men
globally. Our ambition is to win over another one billion consumers around the
world by inventing the cosmetic products that meet the infinite diversity of
their needs and desires through continued digital innovation. L'Oréal supports
diversity and sustainable, ethical sourcing for all our products and we have
reduced our emissions by approx. 50% since 2005.
The DNA of L'Oréal is Innovation
and we are driven by a real passion for the future. Our Research and Innovation
Centres in India are the sixth innovation hub for L'Oréal worldwide to fuel
local market innovations. In our quest to win the next billion consumers, we
are looking for talented individuals who can lead us on this mission.
Would you
like to be a part of the adventure?
We have a suitable opportunity in the Professional
Products Division for the position of Senior Manager - Digital Marketing
for the brand L'Oréal Professionnel. In
this role, you will get to support the digital strategy and execution end to
end.
You should have at least 6-8 years
of relevant work experience in digital marketing. The location of the job will
be in Mumbai and prior experience in beauty or FMCG at the client side will be
advantageous.
Driving
Digital Presence
- a. You will
plan and execute all digital marketing, including SEO/SEM on-platform and
off-platform, O+O, social media, influencers, video, display and programmatic campaigns
- b. You will
map consumer decision journey for relevant categories and brands with inputs
from consumer, hairdressers, salons, CMI, social listening etc.
- c.
Drive revenue through new digitally led
channels (eg. Social Commerce)
- d. You will
identify trends and insights, and optimize spend and performance based on the
insights
- e.
You will manage all owned digital assets for
the Brand
- f.
Drive and Measure positive conversations
around the brand on Digital Platforms
- g.
You will support every product launch /
animation with relevant digital campaigns & promotions
- h.
You will plan and control of the digital
budget across sub-allocations
- i.
You will measure and report performance of
all digital marketing campaigns, and assess against goals (ROI and KPIs)
- j.
You will evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate
- k.
Leverage earned media through influencers
strategies
- l. Establish
and maintain relationships with key stakeholders inside the company (marketing,
sales and education teams), salons, hairdressers, digital ecosystem and media
partners.
- m. Ensure seamless
adoption and execution between offline and online communication.
- n. Agency Management:
Liaise and manager relations with social media, website, online media buying
& performance media agencies
Key
Competencies
Needs a balanced profile of
digital expertise + marketing / brand understanding. Incumbent needs to be very
strong in one of these and have great desire & intent to upskill in the
other if not already a skill. Rigor in execution is expected.
- 6-8 years of relevant experience
- Specialization in Digital Media
- FMCG experience is preferred
- In-depth understanding of the India media and
digital market (ie, media cost dynamics, landscape, media usage trends, etc.)
- Digital Expertise: conversant with all forms of digital
formats and measurement
- perspective
to internal and external stakeholders as well as provide subject matter
expertise to Marketing Teams on Digital and E-commerce.
- Ideally the incumbent may already hold a similar
position within an advertiser or will have the credentials to move from the
agency environment
Key Relationships:
Internal Interactions: Marketing,
e-commerce, controlling etc.External interaction
with agency partners & vendors.
Dual reporting into the General
Manager, L'Oréal Professionnel & Head Digital, Professional Products
Division

Profile

- Post
Graduation/Masters in Business Management/Communications OR Specialization
in Marketing /Media
L'Oréal is committed to building
a diverse environment and is proud to be an equal opportunity employer. L'Oréal
closely prohibits discrimination against any employee or applicant for
employment because of the individual's race, color, religion, gender, sexual
orientation, gender identity or expression, national origin, age, disability or
any other characteristic protected by law.
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