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Senior Manager - Digital Marketing & D2C, Kerastase

Country : India India

Region : Maharashtra

Town : Mumbai

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The world
leader in cosmetics, L'Oréal is present in 150 countries on five continents.
Our 36 international brands have allowed us to devote ourselves solely to one
business: beauty, with a mission to provide the best in cosmetics innovation to
all women and men globally. Our ambition is to win over another one billion
consumers around the world by inventing the cosmetic products that meet the
infinite diversity of their needs and desires through continued digital innovation.
L'Oréal supports diversity and sustainable, ethical sourcing for all our
products and we have reduced our emissions by approx. 50% since 2005.
The DNA of
L'Oréal is Innovation and we are driven by a real passion for the future. Our
Research and Innovation Centres in India are the sixth innovation hub for
L'Oréal worldwide to fuel local market innovations. In our quest to win the
next billion consumers, we are looking for talented individuals who can lead us
on this mission.
Would you like to be a part of the adventure?
We have an opportunity
in the Professional Products Division for the position of Senior Manager - Digital Marketing for brand Kérastase. In this role, you will be
responsible for digital strategy and execution.
You should
have at least 6 -8 years of relevant work experience in digital marketing. The
location of the job will be in Mumbai and prior experience in beauty or FMCG at
the client side will be advantageous.
Driving Digital Presence
- You will plan and execute
all digital marketing, including SEO/SEM on-platform and off-platform,
O+O, social media, influencers, video, display and programmatic campaigns.
- You will map consumer
decision journey for relevant categories and brands with inputs from
Consumer, Hairdressers, Salons, CMI, Social Listening etc.
- You will identify trends and
insights, and optimize spend and performance based on the insights.
- You will manage all owned digital assets for the Brand.
- You will plan and control the digital budget across sub-allocations
- You will measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs)
- Leverage Earned media through influencers strategies
- Establish and maintain relationships with key stakeholders inside
the Company (marketing, sales and education), Salons, Hairdresser, digital
ecosystem and media partners
- Agency
Management - Liaise & manage relations with Social Media, Website, Online
Media Buying,& Performance Media Agencies.
Support the brand on launching and running
its D2C platform
- Oversee the Brand's D2C platform sales. Monitor and enhance the
online sales activity
- Ensure User Experience of the website including Design
& Aesthetics, Content, and Navigation, Branding / Marketing, Performance,
checkout funnel and promotional campaigns
- Own and manage SEO measurements and monitoring
methodologies
- Oversee the implementation of CRM strategy and data
management
- Ensure that all ecommerce activity is consistent with
the brand sense of purpose
- Manage Competitive, market and best practices
intelligence
- Analyze digital role in the consumer path to purchase
& consumer online searches
- Achieve excellence through optimization and innovation
- Create and maintain an online e-business plan:
e-promotional calendar, product exclusivities, cross selling mechanisms,
data ownership
Key
Competencies
Needs
a balanced profile of digital expertise + marketing / brand understanding.
Incumbent needs to be very strong in one of these and have great desire &
intent to upskill in the other if not already a skill. Rigor in execution is
expected.
- 6 -8 years of
relevant experience
- Specialization in
Digital Media
- FMCG experience is
preferred
- In-depth understanding
of the India media and digital market (ie, media cost dynamics, landscape,
media usage trends, etc.)
- Digital Expertise:
conversant with all forms of digital formats and measurement
- perspective to internal and external stakeholders
as well as provide subject matter expertise to Marketing Teams on Digital and
E-commerce.
- Ideally this incumbent
may already hold a similar position within an advertiser or will have the credentials
to move from the agency environment
Internal Interactions:
Marketing, Commercial, Education, CMI, Control etc.
External interaction
with agency partners & vendors.
Reports into the Marketing
Manager (Kérastase) & Head Digital (PPD)

Profile

- Post Graduation/Masters in Business Management/Communications OR
Specialization in Marketing /Media
L'Oréal is
committed to building a diverse environment and is proud to be an equal
opportunity employer. L'Oréal closely prohibits discrimination against any
employee or applicant for employment because of the individual's race, color,
religion, gender, sexual orientation, gender identity or expression, national
origin, age, disability or any other characteristic protected by law.
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