Senior Manager - Category & Shopper Marketing

The world leader in cosmetics, L'Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L'Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L'Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L'Oréal worldwide to fuel local market innovations.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have a suitable opportunity in the Consumer Products Division for the position of Retail Category Manager. The location of the job will be Mumbai - HO.

Mission:

• Develop and execute tailored category strategies with our retail partners, maximizing growth for our customers as well as CPD

Key Responsibilities:

RETAILER CATEGORY STRATEGY & RETAILER PARTNERSHIP

• Work hand-in-hand with the Category leader to translate the category strategy into a robust retailer strategy and action plan based on specific retailer - shopper insights.
• Own the category development relationship with the retailer through regular interactions at the appropriate level.
• Bring the best of L'Oreal's beauty understanding and Shopper insights to craft compelling retailer stories and build partnerships to drive Category growth together.
• Design and execute retailer-specific category projects (e.g. Retail elevation) as well as In-Store activations.

IN-STORE FUNDAMENTALS

• Own the Design of core in-store fundamentals such as Must Sell List, Planogram design, Share of Shelf, Promotion Compliance etc.
• Partner with the commercial team to ensure robust execution of In-Store fundamentals.

KPIs: (Retailer x Category Level)

• Category Growth
• Category and Brand Market shares
• Category GM%
• On time in full delivery of key Retail Elevation Projects and Activations
• Advantage survey ranking for Category development.

Core Skills:

• Expertise in Brand and/or Category management
• Strong understanding of FMCG Route to Market
• Established track record of Customer / Key Account Management
• Strong on Critical thinking and Data based decision making
• Strong Beauty Bias (appreciation of Beauty Categories)
• Strong communicator

Key Stakeholders:

• Category Business Development Team: Category Activation Manager, Revenue Growth Management team, Merchandising Tea
• Marketing: BBL, Product Brand Manager
• Sales: Channel Heads, Tribe Head, KAM
• Others: CMI, Control, Zone Category Team

Job Architecture:

• Reports to : Category Leader
• Job rôle : Retail Category Manager

Physical Demands (e.g. % travel):

• Travel will be need based

Education:

• MBA

L'Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L'Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual's race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.