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Bengaluru, Karnataka, IN
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Manager - Digital Marketing

Country : India India

Region : Karnataka

Town : Bengaluru

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Job description

Position Summary & Key Objectives

  • The role will be responsible for driving traffic from Google and other programmatic platforms to deliver sales on puma.com and PUMA mobile app in future.
  • Google: Search, Display, YouTube, Universal App Install Campaigns
  • Programmatic: DV360, Flipkart and Amazon DSP

Profile

Qualifications and Functional Competencies
  • 2+ year of experience in Digital Marketing

  • Prior experience of executing marketing campaigns on Google Ads platform

  • Prior experience of delivering App Install campaigns on Google

  • Comfortable with audiences and attribution thought process for optimization

  • Prior experience of scaling campaigns efficiently

  • Strong analytical & data interpretation skills.


  • In depth understanding of Google as media platform.

  • Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)

  • Awareness of attribution models and ability to create a structured approach for measuring campaign impact

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