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Country : India

Region : Karnataka


Category : Retail

Contract type : Permanent

Job description

Job Purpose

To ensure highly impact full visual appeal for the brand in the way the product, posters, visuals, mannequins and  the overall brand visual experience is seen by the customer. Effectively manage the visual merchandising function and team

Key Result Areas  

Supporting Actions


To create the VM Blueprint for the brand

         To understand the business plans in terms of opening of new stores, renovations of existing stores and introduction of new product ranges

         To develop the VM identity for various product lines and store types in consultation with marketing and Brand Director

         Have a systematic process to create attractive VM in different types of stores (EBO, Shop in Shop, Value stores) that can provide a world class shopping experience

To develop a Budget for the VM function and track performance against it

         To estimate key material requirements based on business plans

         To create budgets for the function based on business plans and material estimates

         To monitor the expenses against budgets

         Ensure complete process adherence in terms of estimates, dockets, etc.


Visual Merchandising implementation

         Ensure uniform implementation of Visual merchandising across all the stores of the brands as per the blue print.

         Ensure all windows are changed as per plan and timely receipt of material at the stores

         Ensure implementers at various regions and stores are aware of the window and VM plans well in advance through sample pictures etc.


Develop a network of vendors

         Scan the market, domestic and international to identify possible vendors fro the brand

         Create a reliable set of vendors who are able to deliver quality goods with cost and time parameters

         Be effective in negotiations to ensure cost effective procurement of material

         Develop relationship with vendors to improve delivery standards

Develop an effective VM team for the brand

         Train and nurture team members by guiding them on the latest trends of VM

         Motivate team members to give off their best

         Set challenging targets for them and plan their development



Post Graduate (NIFT/NID)
Minimum Experience Level:
9 - 12 Years

Report to:
Assistant Vice President

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