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Google Ads Specialist

Country : India India

Region : Rajasthan

Town : JAIPUR

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Remuneration : 20 - 25k

Place Of Work : Jaipur, Sitapura.

Job Type : Part time : Between 10am - 8pm

Flexible timings

Role:

Were in search of a Google Ads Specialist who can craft campaigns that not only captivate audiences but also drive measurable results.

Skill:

Keyword Research Proficiency A Google Ads Specialist must be adept at identifying and selecting the right keywords. Choosing relevant and cost-effective keywords is crucial to targeting potential customers effectively and ensuring that ads reach the intended audience.

Analytical Skills Analyzing campaign performance, and understanding metrics like Click-Through Rate (CTR), Conversion Rate, and Quality Score is essential. These skills help in making data-driven decisions to optimize campaigns and maximize ROI.

Ad Copywriting Crafting compelling ad copy can significantly. impact an ad's performance. A good Google Ads Specialist can write concise and persuasive copy that resonates with the target audience and compels them to take action.

Budget Management Efficiently allocating and managing the advertising budget is crucial to ensure cost-effective campaigns. Specialists should know how to adjust bids, manage keyword costs, and optimize campaigns to get the best results within a specified budget.

Trend Awareness The digital marketing landscape, especially the realm of Google Ads, is continuously evolving. Being updated with the latest trends, algorithm changes, and new features ensures that campaigns remain competitive and effective

Requirements :
A degree in digital marketing or a related business field
In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
An understanding of search engine optimization (SEO) and search engine marketing (SEM)
Google Ads certification
Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
Familiarity with Google Ads and Google Analytics advertising tools
Use Google Ads to drive a variety of online marketing campaigns
* Good knowledge of trends in online marketing
Ability to create effective advertising strategies
Basic knowledge of SEO will be an additional advantage

Responsibilities :
Creating, monitoring, and optimizing advertising campaigns in Google Ads
Analyzing campaign effectiveness and adjusting advertising strategies Ability to analyze data and make optimization decisions
Analyze and optimize ad campaigns to increase return on investment (ROI)
Manage and optimize display campaigns across multiple devices
Develop PPC strategies to increase online visibility
Researching competition and trends in the advertising industry
Preparing campaign results reports and recommending actions
Collaborating with graphic and creative teams to prepare advertising materials
Testing new advertising formats and Google Ads tools
Conducting keyword analysis and recommending optimizations
Coordinating team activities to achieve campaign goals
Communicating with clients to understand advertising needs and expectations,
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