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e- Commerce Manager

Country : India

Region : Maharashtra

Town : MUMBAI

Category : Sales

Contract type : Permanent

Availability : Full time

Experience : 5 to 10 years

Company presentation

A passion for jewellery and desire for the unorthodox is what brought sisters Kaabia and Sasha Grewal together to launch Outhouse in 2012. Guided by a sophisticated yet dramatic sensibility, the duo combine unique elements with inventive design to create their collections. Kaabia and Sasha developed a love for jewellery at a young age, and grew up to pursue the same with degrees in jewellery design and manufacturing from the Indian Institute of Gems & Jewellery.

After working as head designer at a design house, Sasha went on to join high street fashion brand, Topshop in London. Kaabia went to the Gemological Institute of America, New York to pursue her interest in gemology after which she interned with jewellery designer Eddie Borgo.

In the span of 4 years - Outhouse has had 3 shows at Lakme Fashion Week, numerous exhibits, participated at entrepreneurial summits, won the Vogue Fashion Fund in 2015 and been featured in the Forbes India 30 under 30 list in 2016. Today, Outhouse is one of India’s leading bridge jewellery houses; adorned by style icons and film stars like Sonam Kapoor, Priyanka Chopra, Deepika Padukone, Kangana Ranaut, Nargis Fakri as well as global names like Sienna Miller, Ashley Louis James & Tyra Banks.

Quality & Luxury are the core attributes of the Outhouse brand - from the finishing of the hand crafted pieces, to the beautiful pink packaging box that a customer receives, to the shopping experience at their flagship stores in Delhi and Bangalore.

Job description

E- COMMERCE BUSINESS MANAGER -SENIOR / ECOM BUSINESS HEAD

Qualifications
> Online marketing and sales, developing E commerce Sales and marketing strategies
> Someone from the Fashion Business who understands the Target Audience and competition
> Self Driven Entrepreneur Skills
> Understands the Importance of Content
• Add value to the Existing business , Business / numbers person to scale E com
• Making the Road map for E commerce , Strategy to Scale E commerce
• Business Analytics and Building OUTHOUSE ONLINE BUSINESS
• Very aware of the fashion market , only then can add value
• Promotional / Marketing calendar for the Website according to Important Festivities
• Making a Budget Roadmap : and tracking Roi ( Marketing spend yearly broken into quarterly and monthly )
• Swot analysis of the Website
• Competitor Analysis
1. User Interface of the website on all platforms
2. Merchandise Mix / an online merchandise strategy
• Proper Understanding of the Digital Platforms like E com , Facebook , instagram
• Looking into Website Hygiene and maintenance
• Website MIS
• Integration of new Technology with the changing world of Digital Acceleration to make the Shopping Experience like AR , VR
• Performance Review / Studying Website Reports made by DI MEDIA , analysis of those reports
• SEO REPORTS and making suggestions
• Performance marketing reports , if the person does understand Digital marketing
• Over All E com reports / MIS
• Promotional calendar according to festivities
• CREATIVE ONLINE SALES AND PROMOTIONAL STRATEGY FOR ONLINE
• Campaign Scheduling
• Understanding of Analytics of Adds : Google Adds , PPc , SMM
• Should be aware of Online Marketing tools like SEO , SEM , SMM, Email marketing
. Online brand Awareness by having our website listed on other Market places like Luxe Digital
. Reaching out To New Tg with the help of (Digital PR person who is looking into influencer tie ups, to create brand awareness to of the Website to so
There is CTA
. Ensuring Al the Product Tagging is done by the E com Merchandiser
. ALT tags (Every image should have a unique ALT tag)
. Promotion of Hero Products
. Intelligently placing Keywords
. Ensuring timely Audit of the Website
. Ensuring Google Listing of our Stores
. Tracking purchase history of the buyer to retarget god clients
. Knowledge of Email marketing with Respect to TARGETING
. Studying the Historical data of the website
KRA
. Brand Awareness
. Customer Acquisition by targeting the right TG
. Yearly target /quarterly target / monthly / maintain Mis
. Sell through via the website (same way the store operates)
. Yearly Marketing calendar to Scale the website Sales, and ensuring Nee Collection Drops and Pre Marketing before the launch of a Collection / campaign

Profile

E- COMMERCE MANAGER
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