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Digital Marketing Head

Country : India

Region : Maharashtra

Town : MUMBAI(MUMBADEVI AREA)

Category : Marketing

Contract type : Permanent

Availability : Full time

Salary : 3,50,000 - 6,00,000 pa.

Company description

S P Text world, a textile manufacturer, was incorporated as a private limited company in 2008. The company's corporate office is in Mumbai and the production facility is located in Malegaon. The promoters actually started their business venture around 48 years ago in 1966 with 9yard sarees business & gradually diversified into multiple lines of business, e.g., manufacturing of woven cotton and cotton blended sarees, etc which are currently being marketed under the brand name SP Aura. Website - www.sptextworld.com; www.aurastudio.in

Job description

Develop and manage digital marketing campaigns Entire website management Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc Track the website traffic flow and provide internal reports regularly Would also be responsible for supervising and monitoring all the ecommerce market places with respect to strategizing, planning and executing Identify new digital marketing trends and ensure that the brand is in front of the industry developments. Edit and post content, videos, podcasts, and audio content on online sites. Develop, implement, and manage marketing campaigns that promote the products and services of a company. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Compile performances report using Google Analytics program. Conduct keyword research according to the latest keyword research strategies. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules. Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap. Increase qualified marketing leads and conversion rates. Propose new and improved ideas on inbound marketing campaigns. Analyze web traffic metrics. Understand the business objectives and needs and accordingly develop the right strategies for effective data analysis and reporting. Timely arrangement of all the products with the respect to the performance Co-ordination with the bloggers/agencies and vendors Product feed management- For media ads, managing in stock & out of stocks products, and providing it to agency Uploading new catalogue on website (As per requirement) SMS marketing Generating & updating database from ecommerce site & sending SMS Co-ordination with internal teams like graphic team, sales team and other team members Conceptualizing of the emailers- festive emailers, product emailers and offer emailers. Prepare different reports such as website performance report, sales report, expense report, social media activity report and various other reports as per the requirement of the management

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