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Associate – Digital & Social Marketing

Country : India India

Region : Karnataka

Town : Bengaluru

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
Responsible for PUMA India's brand recall & community growth across social media channels, along with media planning across marketing campaigns.
- Plan, manage, measure & grow social marketing efforts across all key social channels
- Deliver brand & business objectives through effective media planning for Marketing campaigns
- Ensure cohesive & aspirational brand image and voice across social channels
- Social Media:
- Design and implement social media strategies to align with business goals
- Grow audience and engagement by delivering fully integrated social activations across channels
- Maximize purchase intent and traffic to PUMA.com from Social communities
- Plan and execute monthly social calendars, working together with various internal departments
- Track social performance metrics weekly and monthly; Identify actionable insights & best practices for brand & content teams
- Monitor social trends & sentiment to proactively leverage opportunities for growth and engagement
- Own Community Management across channels, including responding to questions & engaging in conversation
- Work with internal creative team & external digital agency for ideation & creation of impactful activations
- Build tracking links for all links driven from social channels
- Stay up to date on social media platforms including new platforms, new features, and new ad units
- Ensure clear and consistent voice and tonality of the brand across media
- Have a strong feel of the channel and audience pulse, and conceptualize social activations which will have a lasting impact
- Media Planning:
- Understand & leverage the dynamic landscape of digital channels, emerging platforms, and audiences, to drive media plans for marketing campaigns
- Work closely with the wider Marketing team to ensure consistent and impactful campaign execution
- Manage promotions for digital marketing campaigns and coordinate with partners for execution
- Ensure that the budget spent in all channels is in line with the Brand & ROI targets
- Constantly test, optimize and analyze campaigns and projects based on metrics
- Minimum 2 years of experience in a social media / digital marketing role
- Strong analytical skills and stakeholder management
- Extremely KPI focused, result-oriented, and improvement-driven mindset
- Ability to prioritize and multi-task in a fast-paced, changing environment
- Strong understanding of social media best practices & trends (Instagram, Facebook, Twitter, Youtube, Snapchat)
- Passion and knowledge about sports, sneakers, culture, and Indian digital environment is a plus
- Strong working knowledge of MS Excel
- Excellent verbal and written communication skills
- Effective time management and project management skills

Job description

Responsible for PUMA India's brand recall & community growth across social media channels, along with media planning across marketing campaigns.
- Plan, manage, measure & grow social marketing efforts across all key social channels
- Deliver brand & business objectives through effective media planning for Marketing campaigns
- Ensure cohesive & aspirational brand image and voice across social channels
- Social Media:
- Design and implement social media strategies to align with business goals
- Grow audience and engagement by delivering fully integrated social activations across channels
- Maximize purchase intent and traffic to PUMA.com from Social communities
- Plan and execute monthly social calendars, working together with various internal departments
- Track social performance metrics weekly and monthly; Identify actionable insights & best practices for brand & content teams
- Monitor social trends & sentiment to proactively leverage opportunities for growth and engagement
- Own Community Management across channels, including responding to questions & engaging in conversation
- Work with internal creative team & external digital agency for ideation & creation of impactful activations
- Build tracking links for all links driven from social channels
- Stay up to date on social media platforms including new platforms, new features, and new ad units
- Ensure clear and consistent voice and tonality of the brand across media
- Have a strong feel of the channel and audience pulse, and conceptualize social activations which will have a lasting impact
- Media Planning:
- Understand & leverage the dynamic landscape of digital channels, emerging platforms, and audiences, to drive media plans for marketing campaigns
- Work closely with the wider Marketing team to ensure consistent and impactful campaign execution
- Manage promotions for digital marketing campaigns and coordinate with partners for execution
- Ensure that the budget spent in all channels is in line with the Brand & ROI targets
- Constantly test, optimize and analyze campaigns and projects based on metrics

Profile

- Minimum 2 years of experience in a social media / digital marketing role
- Strong analytical skills and stakeholder management
- Extremely KPI focused, result-oriented, and improvement-driven mindset
- Ability to prioritize and multi-task in a fast-paced, changing environment
- Strong understanding of social media best practices & trends (Instagram, Facebook, Twitter, Youtube, Snapchat)
- Passion and knowledge about sports, sneakers, culture, and Indian digital environment is a plus
- Strong working knowledge of MS Excel
- Excellent verbal and written communication skills
- Effective time management and project management skills

MARKETINGASSOCIATE - DIGITAL & SOCIAL MARKETINGBangalore, India
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
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