Area Manager - Projects (Bihar, Jharkhnd &Amp; Orissa) - Patna/Ranchi

Country :
Region :
West Bengal
Town :
Category :
Retail management
Contract type :

Job description

Impact the Brand Financials:


� Monitor the marketing budget and expenditure

� Monitor % Sales from new developments/innovations in current category or a new category


Understand, Define & Continuously track evolving consumer needs:

 � Define & track the targeted customer in terms of demographic & psychographic profile

� Understand triggers influencing buying, buying process and shopping behavior


Develop Relationships with agency partners to build & execute Communication & Marketing plans:

 � Finalize selection of agency partners for execution of Marketing Plans

� Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria

�  Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand�s Point of View

�  Ensure efficient Media Planning & Buying

�  Build communication plan for the CRM program


Define Brand Positioning & build a system to monitor brand performance:

 � Based on the Target Group profile, work with the creative team to define the brand personality

� Define & maintain relevance of the value dimension of the brand- both tangible & intangibles

� Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand Positioning


Customer engagement:

� Increase No. of loyalty program members

� Plan the marketing Campaign Effectiveness

� Monitor Social media presence scores

� Consumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives:


� Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM

� Build Marketing Plans and Budget for executing on agreed objectives

� Innovate in marketing execution to build marketing cost efficiencies


Efficiency in marketing processes:

� Agency Management

� Media plan effectiveness wrt reach and frequency

� Annual  Brand Plan Process efficiency

� Drive Customer Engagement process under BE framework (RADAR Score)

� Institutionalizing Brand Equity measurement & process of improving it over time


Monitor competitive brand marketing activities:                          

� Track market research data

� Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan

Profile Civil/Electrical
Minimum Experience Level:
6 - 8 Years

Report to:
Regional Projects Manager - (West&East), CPC