Social Media Marketing
BRAND PROFILE: PABLE
PABLE is a label of premium clothing, crafted from fine handloom fabrics that are ethically sourced from textile belts across India. Conceived in 2014, the capsule is part of the Rewanta family, which enables indigenous communities to participate in the country’s apparel chain.
The house aims to reintroduce the ancient concept of royal patronage for heritage weaves, but from a contemporary standpoint. Believing that today’s independent professionals are the new ‘stately’ patrons, PABLE seeks to infuse luxe textile traditions into their current lifestyles. Making handloom applicable to everyday occasions will ensure its entry into modern, urban wardrobes, and thereby create a self-sustaining production-to-consumption cycle.
*Ideate and execute Facebook, Instagram and other social media posts and campaigns in line with the brand philosophy and marketing objectives
*Visualization, finding reference images and creating of mood board for photo-shoots. Helping with the creative direction for the same.
* Ensures brand consistency in marketing and social media messages by working with various company department members,* Researches and monitors activity of company competitors
* Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
* Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
* Create editorial calendars and syndication schedules
*Work very closely with the Marketing and Product Design teams to ensure cohesion in the design language between the website, products and marketing initiatives.
proficiency in written and varbal english language