Siyaram Silk Mills Limited
The Leading producer of blended fabrics in India, Siyaram Silk Mills Limited is one of the most renowned vertically integrated textile companies in the country. Siyaram's belief in providing value to its customers is the reason behind it having the widest range of latest machinery in its eco-friendly plants at Tarapur, Silvassa, Daman and Mumbai.
Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in
the customer life cycle.
Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
Overseeing direct communications with customers through the CRM
Monitor and maximize customer lifetime value strategies ensuring maximum profitability
Ensuring the database is segmented effectively for targeted marketing activities
Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
Device and implement schemes for customer retention and addition.
He should have hardcore experience in handling Loyalty Management programme
Candidate from any industry will be considered
Location: Mumbai HO