BRAND PROFILE: PABLE
PABLE is a label of premium clothing, crafted from fine handloom fabrics that are ethically sourced from textile belts across India. Conceived in 2014, the capsule is part of the Rewanta family, which enables indigenous communities to participate in the country’s apparel chain.
The house aims to reintroduce the ancient concept of royal patronage for heritage weaves, but from a contemporary standpoint. Believing that today’s independent professionals are the new ‘stately’ patrons, PABLE seeks to infuse luxe textile traditions into their current lifestyles. Making handloom applicable to everyday occasions will ensure its entry into modern, urban wardrobes, and thereby create a self-sustaining production-to-consumption cycle.
Were looking for a Digital Marketing Intern to lead our efforts in the Luxury women Fashion Market. Passionate and creative storyteller, youll lead the conversation on our social media channels. As the voice of the PABLE brand, you will be at the heart of our fast-growing community, using innovative tactics to engage with our customer. Youll also analyse statistical reports, conduct in-depth competitor research, and keep your finger on the pulse of the latest Internet trends. This is an amazing opportunity to learn the tools of the trade & bring your expertise to the table, write and share your own original content and make your impact in this important market.
Lead social media strategy and execution across
(1) all social platforms; (2) blog; and (3) integrated website content hub by collaborating with marketing, merchandising, design and development teams
Create, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
Create and manage social media content and syndication calendars in concert with a fully integrated marketing / merchandising calendar
Identify and develop relationships with key digital influencers, potential brand ambassadors, and platform partners
Day-to-day, hands-on community management including a seamless customer service oriented social response interaction process via our internal customer service team across all social channels
Facilitate, cultivate and moderate all user-generated content, including product reviews, Questions & Answers content and image submissions
Manage the planning, implementation, tagging, audience segmentation, optimization, reporting and analysis of paid social campaigns
Ensure all social content is on-brand, consistent in style, quality, and tone of voice
Translate social trends, technologies and consumer social behaviours into strategic insights
Conduct competitive research, benchmarking, messaging and audience identification