Brand Marketing And Social - Media Assistant

Country :
India
Region :
Maharashtra
Town :
MUMBAI
Category :
Marketing
Contract type :
Permanent
Availability :
Full time
Experience :
Less than 2 years
Starting date :
Asap

Company description

Rashmi Modi, a contemporary label of handcrafted leather handbags.It promises novel, high quality, timeless and artisanal bags: through integration of signature designs and utilitarian silhouettes in a minimalistic style. We take great pride in being Handcrafted in India.

Job description

•In-depth and constant research on various fashion marketing activates globally to ascertain best for the brand.
•Planning monthly marketing activities in the given budget
•Planning and creating all assets required for the undertaken marketing activities.
•Planning the social media calendar, creating content as per plan and executing all content timely as per the plan.
•Content marketing like creating- graphics, info-graphics, emails, videos, gifs or blogs; whats-app marketing, influencer campaigns etc.
•Ideate and write brand’s blog and keep the press page up to date
•Completely and solely responsible to achieve social media targets to generate new traffic and also keep the existing audience engaged.
•Researching and analyzing digital assets of competitors, e-commerce and fashion brands around the globe to keep our knowledge bank up to date and ascertain best practices and implement the same for Rashmi Modi.
•Monitor trends in Social Media tools, applications, channels, design and strategy.
•Set & monitor campaign metrics, reporting performance and key insights
•Liaison with cross-functional groups to develop winning contents.
•Monitoring and coordinating PR activities
•Ideating , styling, planning and executing all photo-shoots
•Developing strategies to increase the sales of the brand
•Assisting during any exhibition or trade show

Profile

Qualifications:
  • Minimum of 1 year marketing/social media experience 
  • Graduate preferably in fashion specialization. A Certification course in Digital marketing is a plus
  • Graphic Designing - Adobe Photoshop + Corel draw/InDesign
  • An achiever and a self-motivated individual
Skills:
  • Social Media Marketing
  • Content Creation and marketing
  • Particularly familiar with social media tools and platforms plus deep interest on the same
  • Basic Photography
  • Imovie – Casual knowledge will do
  • Excellent English writing skills, strong vocabulary, good reading and comprehension skills
  • Analytics and Executive skills
  • Knowledge of fashion industry
  • Ability to set goals and execute under tight deadlines.
  • Ability to focus to targets given and achieve them
  • Agile to work with a start-up culture - i.e. you can adapt to quick demands of the company Qualifications:
  • Minimum of 1 year marketing/social media experience 
  • Graduate preferably in fashion specialization. A Certification course in Digital marketing is a plus
  • Graphic Designing - Adobe Photoshop + Corel draw/InDesign
  • An achiever and a self-motivated individual
  • Skills:
  • Social Media Marketing
  • Content Creation and marketing
  • Particularly familiar with social media tools and platforms plus deep interest on the same
  • Basic Photography
  • Imovie – Casual knowledge will do
  • Excellent English writing skills, strong vocabulary, good reading and comprehension skills
  • Analytics and Executive skills
  • Knowledge of fashion industry
  • Ability to set goals and execute under tight deadlines.
  • Ability to focus to targets given and achieve them
  • Agile to work with a start-up culture - i.e. you can adapt to quick demands of the company 

Specific needs

Rashmi Modi is seeking a highly-motivated, skillfull marketing and social media professional with a creative, entrepreneurial spirit, and some experience of building and leading successful social media channels for any brand. You should be driven to work on a brand with a bit of an edge that serves a passionate and demanding community. Some experience or knowledge in Fashion and Lifestyle is a must. Plus you should have a natural talent in creating graphics and clicking pictures. The single most important thing we are looking for is Grittiness, which is nothing but a combination of PASSION AND PERSEVERANCE. We are a start-up and there is always more work than people can handle. You should be eager to shoulder more responsibility and drive innovation without constant supervision.