Brand Manager

Country :
India
Region :
Delhi
Town :
NEW DELHI
Category :
Marketing
Contract type :
Permanent
Availability :
Full time
Salary :
Negotiable
Years experience :
2 to 5 years
Starting date :
Within a month
Job reference n° :
NA

Company description

Oceedee is a Premium Footwear brand that handcrafts Customised Ladies footwear and engages customers using its Technological Platform that has a online 3D design studio where Ladies can customise, preview and order their unique pair of shoe online.

The 3D Studio offers close to 250 unique styles, 50 premium leathers and textiles, 13 heel options and 8 standard sizes.

On the Technology Platform, Oceedee also offers it’s Seasonal Collections and by-appointment only Design on Demand Services and Custom Size Footwear.

We are an exciting new start-up of 20 people looking to be India's Manolo.

Job description

Roles and responsibility-
Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
Planning and execution of all communications and media actions on all channels, including online and social media.
Focusing on offline channels for expansion.
Assisting with product development, pricing and new product launches as well as developing new business opportunities.
Creating and managing promotional collateral to establish and maintain product branding.
Managing the budget for advertising and promotional items.
Competitor and customer insights analysis.
Managing and planning PR activities.

Profile

Skill set:
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • In-depth understanding of the company’s current products and future concepts
  • Willingness to learn
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends in fashion

Specific needs

We are looking for an experienced candidate with prior exposure in brand strategy and communication, marketing and media. Candidates with ecommerce/retail/luxury background will have an added advantage. Would request freshers not to apply for this role.